WaiWai New Ramen Winner in Thaifex 2025

WaiWai, a renowned Thai instant noodle brand, has been honored with the "Winner" award at the THAIFEX‑ANUGA Taste Innovation Show 2025 for its innovative product, "Rice Ramen Shoyu Som Jeed." This rice‑based ramen, infused with the tangy flavor of Thai calamondin (Som Jeed) and traditional Japanese shoyu, exemplifies a harmonious blend of Thai and Japanese culinary traditions.

Developed by Thai Preserved Food Factory Co., Ltd., the product stands out for its use of 100% rice noodles, offering a gluten‑free alternative that caters to health‑conscious consumers and those with wheat allergies. The noodles provide a chewy texture comparable to traditional wheat‑based ramen but without preservatives, artificial colors, or unnecessary additives.

The shoyu broth is enriched with the unique aroma and natural tartness of Som Jeed, a rare Thai citrus fruit, adding depth and brightness to the flavor profile. This innovation reflects WaiWai's commitment to creating future‑ready foods that are both culturally resonant and health‑oriented.

Selected from over 800 entries, "Rice Ramen Shoyu Som Jeed" not only showcases culinary creativity but also reinforces WaiWai's vision of elevating Thai food innovation on the global stage. The award underscores the company's dedication to sustainable, high‑quality, and culturally rich food products.